Case Study: Emerald Global Wellness
We were hired by a customer who wanted to build a brand identity that represented her new counseling and wellness coaching business.
1. Brand Identity
The first step was to create a brand identity by understanding why the business exists. We began by identifying colors, fonts and a design framework that conveys that message to customers. These details became part of the style guide and served as a foundation for creating a logo for the business.
Once we understood the business and had a color and font profile, we began to design and develop the corporate logo. Typically, we create multiple logos for a customer to consider. In this situation, the chosen logo incorporates important symbolism for the business.
3. Business Card
Once the logo and style guide were completed, we designed critical stationery pieces for the business, including business cards.
The customer wanted brochures that could be used in various marketing initiatives. Again, all pieces are designed under the umbrella of the style guide to be cohesive and consistent.
We designed a vibrant and informational website that allows clients to register and pay for counseling services.
Finally, we created an explainer video that could be incorporated into the website as well as social media posts to convey the message of the business.