User experience (UX) analysis is the process of measuring the interaction between a user and a product against UX benchmark goals (such as those identified by Morville). Logical Imagination provides user experience (UX) analysis using a variety of measurement tools:
- A/B Testing
- Eye Tracking
- Usability Testing
Our objective is to change the design or user interface of a product to maximize user engagement, such as keeping users on a page longer, giving them a better, more enjoyable experience, or driving conversion rate optimization (CRO).